Aug 10 2021

Vorathit “Tap” Kruavanichkit


Vorathit “Tap” Kruavanichkit is the chief creative officer and co-founder of Farmgroup, a creative and design consultancy based in Bangkok. Since starting in 2005 with only 3 people, Farmgroup has worked with several major brands in Thailand including the Association of Siamese Architect, Universal Music Thailand, The Mall Group, Central Group, and The Football Association of Thailand, with projects reigning across different fields of art and design from branding and custom type design to installation and commercial interior spaces.


Which three books would you recommend?



Scar Tissue
Anthony Kiedis and Larry Sloman
This is one of the best biographies I've ever read in my life. The pain, the struggle, and the ups and downs are things that connect and inspire me.


No One Here Gets Out Alive Jerry Hopkins and Danny Superman
Another biography that shaped the way I view the world, relationships, and society.


tellmewhyKarlssonwilker Inc.
(I loved reading about) The sarcasm, puns, and struggles of the studio's first 24 months.


What is your favourite bookstore or library?

I usually go to Kinokuniya or Asia Books whenever I visit the department stores here in Bangkok. But lately all purchases have been online from Amazon, Book Depository, or Kickstarter projects.